Developing a content marketing plan can be a challenging task for marketing teams, especially when it comes to generating...
Posted By True North Custom on 03/14/2024
Healthcare marketing statistics suggest spending on digital advertising by the healthcare and pharmaceutical industries will...
Posted By Invoca on 02/27/2024
James Gardner, Director of Healthcare Strategy at OHO Interactive, recently spoke with Don Stanziano, Chief Marketing and...
Posted By OHO Interactive on 02/26/2024
Nearly every day, we have at least one conversation with a healthcare organization about generative AI. Some are already...
Posted By Modea on 02/21/2024
James Gardner, Director of Healthcare Strategy at OHO Interactive, recently spoke with Douwe Bergsma, Chief Marketing...
Posted By OHO Interactive on 11/09/2023
What did it take to get most of the healthcare world asking questions about why things like Facebook Ads and Google Analytics...
Posted By Freshpaint on 10/31/2023
Between tightening media budgets, dwindling resources, and shrinking teams, marketers are facing an unprecedented uphill...
Posted By Invoca on 09/18/2023
Five years ago, McKinsey Global Institute stated in a discussion paper on AI use cases that marketing was one of the...
Posted By Invoca on 09/06/2023
Artificial intelligence (AI) is revolutionizing marketing. However, AI in marketing is about much more than automating tasks...
Posted By Invoca on 08/24/2023
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